Case study · 09
88 Padel Academy
A confident green content system combining on-court energy, community messages, academy information and performance-led storytelling.
Discipline
Social content and photography
Record
2026 selection
The brief
Create a recognisable social presence that can shift between academy offers, player movement, location information and community culture.
A dark green palette, oversized typography and the interlocking 88 mark create continuity. Motion-blurred photography and unusual camera angles keep the sport feeling immediate and human.
Documented deliverables
- Social media design
- Content direction
- Sports photography selection
- Offer and location communication
Chapter 01
Community in motion
Player-led frames and the academy’s deep green visual language create a social feed with pace, confidence and clear recognition.
Chapter 02
Useful information, on brand
Offers and location messages use the same grid, colour and logo behaviour as the more expressive player content.
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