Case study · 01
Petro Group / Mitsubishi
A broad campaign library for Petro Group and Mitsubishi Motors, connecting vehicle launches, outdoor concepts and seasonal communication in one recognisable visual language.
Automotive campaign system
2026 selection
The brief
Keep a multi-model automotive content programme coherent while giving each launch, location message and seasonal moment its own visual energy.
A red-and-black campaign architecture anchors the work. Strong vehicle framing, environmental storytelling and repeatable typography let the system move from social posts to outdoor presentation mock-ups without losing recognition.
Documented deliverables
- Campaign art direction
- Automotive key visuals
- Social content systems
- Outdoor presentation mock-ups
- Seasonal campaign adaptations
Chapter 01
Location-led visibility
A dealership-location idea extended from the central key visual into high-impact outdoor presentation contexts.
Chapter 02
Destination launch language
A modular launch world built around shadow, red light and progressive reveal across teaser and model-led compositions.
Chapter 03
Seasonal campaign worlds
A connected Eid selection using night environments, model line-ups and playful character-led scenes while retaining the automotive focus.
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